What is ProductBC?

As Product People, we all share a common pursuit: to create thoughtful products and services that add customer value. To do this effectively, we require a flexible and diverse set of skills along with a passion for learning. ProductBC is a non-profit organization that aims to serve the local community by offering our members access to events, mentorship opportunities, and content so they can learn and grow as product professionals.

3900 +

MEETUP
MEMBERS

400 +

paid members

10+

events a year

7+

years growing product leaders

Vision Statement

To be British Columbia’s premier community of diverse product professionals who inspire, challenge, and support each other to build the world’s best products.

Mission Statement

To promote excellence in product and foster professional relationships while removing systemic barriers to grow an inclusive product community in British Columbia.
ProductBC Presentation

Value Statements

#Excellence
We build a community of greatness that helps people develop their craft at any stage in their career.

#Promote
We advocate for our people and our professions while creating opportunities for each other to succeed.

#Inclusive
We proactively remove systemic barriers to achieve justice and equity for all people.

#Community
We create a safe and supportive place to connect, share diverse perspectives, and build relationships that lead to professional growth.

Our History

ProductBC was created to raise awareness and improve the quality of service delivered by Product Management and Product Marketing professionals in BC.

While the non-profit organization officially launched in December 2016, our origin dates back to ProductCamp Vancouver 2013. After attending the 1-day “Unconference”, our founding member John Schaub was inspired by the enthusiasm and devotion for Product Management in the community, recognizing an opportunity to serve them by holding regular events.

timeline

Leadership

Jeanine Longley

(she/her)
PRESIDENT

Jeanine served her first two terms on the board as the Treasurer and then Vice President for ProductBC. She has also served as the chair of the volunteer committee and co-chair of the DEI committee. 

A senior Product Manager with MakerSights, Jeanine is interested by both product management and people leadership. 

Blake Fisher

(he/him)
Vice President

Blake joined the ProductBC board in 2021, previously serving  as Treasurer, and has supported the Marketing Committee since 2019. He was also the host on the ProdcastBC podcast for its eight-episode run. 

He is a Product Ops Manager at Thinkific and loves exploring the intersections between Products, Services, Purpose, and Technology at Product-led organizations. He is a Certified Agile Leader (CAL1®), Scrum Product Owner (CSPO®), and Pragmatic Marketing professional.

Tamika Leslie

(SHE/HER)
Treasurer

Tamika has spent the last 6 years immersed in learning the concepts of Product Management, and my current role as Product Owner at QHR Technologies is a testament to my dedication to this discipline.  She has a passion for coaching, mentoring, and leading high-performing teams, and enjoy the challenge of working through complex problems.   

Over the past 10 years, she has held several leadership positions, and is looking to further grow her knowledge of Product Management while contributing to the growth and development of others around her. 

A headshot of Christopher Edwards

Christopher Edwards

(he/him)
board member

Christopher enjoys learning about how to better deliver software from every angle — prominently Product/Customer Discovery & Building High Trust Teams.

Christopher has excelled as a development manager, agile coach, program manager, project manager, and product manager on highly skilled software teams for over 8 years. He has held management and leadership positions for almost 20 years. He loves people and learning about complex problems, then coordinating team-collaboration into great solutions.

Lee Ling Yang

(she/her)
Board Member

Lee Ling is currently the Director of Product at LionDesk, a CRM that serves 165,000+ real estate agents and brokers, including ReMax and Sotheby’s. She led a team of engineers, designers, and product managers. Before joining LionDesk, she was a Product Manager at CTO.ai and Customer Success Manager at Vision Critical.

She has held multiple volunteering, mentor, and board positions. This includes WomenInTech, where she organized events in partnership with Vancouver Startup Week.

A headshot of Malinda Kulasekare

Malinda Kulasekare

(she/her)
BOARD MEMBER

Malinda recently joined Article as an Associate Product Manager, where she has the pleasure of working alongside some truly remarkable product leaders. Prior to breaking into Product Management at Thrive Health, a health tech company that boomed during the pandemic. Over the years she has experienced a variety of industries ranging from health, telecom, clean energy, and e-commerce.

Her trademark is her eagerness to learn and contribute. She is equally motivated to learn from those around her as she is to foster the growth of others.

A headshot of Neha Gupta

Neha Gupta

(she/her)
BOARD MEMBER

Neha has been in Canada for ~10 years now. She came here as a student to pursue MBA from Sauder School of Business. Thereafter, in 2013 she joined a small startup called mediam digital distribution (Cloud-based ecommerce film distribution platform designed to build a modern, autonomous film distribution industry). She was with them for about 2 years and then in 2015 joined Beanworks Solutions Inc (Cloud-based accounts payable automation platform designed for easy invoice approval and payment workflow).

Pam Hernandez

(she/her)
BOARD MEMBER

Pam is a Mexican-born Vancouverite, recently back from a 4-year London U.K. chapter which included joining Ticketmaster’s massive tech team as well as lead Product at two scrappy startups. As evidenced by 2016 Alumni Impact Award by her alma mater, Simon Fraser University, Pam has been an advocate of high-impact volunteerism from the moment she started at TELUS a decade ago, focused on fostering Diversity of Thought before the term was in our zeitgeist. She has used “Dora the Explorer” as her avatar from the start!

A profile picture of Ti Wu

Ti Wu

(She/her)
BOARD MEMBER

Ti is currently a Product Manager at CoPilot AI and previously worked at Granted Consulting. She completed her Masters of Management Degree at the University of British Columbia (Sauder School of Business).

She believes that technology has a lot of potential to make a change in various sectors. The most exciting part of being a PM is the opportunity to co-create a product that will make someone’s life easier, more accessible, and better.

Drew Lau

(he/him)
BOARD MEMBER

Drew is a 10+ year Product veteran, leading product teams at local start-ups (Elastic Path, Mobify) and is currently leading product strategy as a Sr Director of Product at Salesforce. He has managed, mentored and coached many local PMs over the years, and enjoys sharing in their  success as they achieve their career milestones.

Benita Raichandani

(she/her)
BOARD MEMBER

Benita is a passionate product management professional with over 11 years of experience in the Data and Analytics field empowering her customers in various industries to make data-driven decisions. Currently, she works in the Machine Learning organization at Workday and previously managed Data and Analytics products at a fintech SaaS company in Vancouver. Since joining the Product BC community a few years ago, she has been an avid supporter and contributor of this amazing community. She passionately foster community connection with individuals’ through one-on-one chats and volunteering as a program manager in the events committee. As a program manager, she moderates fireside chats by Eric Bin, a seasoned product leader, wherein various product topics are discussed with an intimate and diverse group of product managers.

Volunteer Team

Peter-photo

Peter Nguyen

Product Manager - Website

Peter is a business and technology professional with over 5 years’ of experience in leveraging vast amounts of data to plan and execute large scale projects. In his free time, he enjoys designing and coding cross-platform mobile apps.

Eva-profile-pic

Eva Li

Product Manager - Marketing

Eva is a Product Manager with professional UX design and entrepreneurial experience. She co-founded a startup and freelance design agency, as well as building products from scratch.

Camille Paterno

Content Manager & strategist

Camille is a Customer Support Professional skilled in providing top-notch customer experience to businesses for their products and services. Her passions include personal growth, learning new things, and empowering people.

Estella Li

Product Manager - MarTech & Analytics

Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.

Kelly Gill

Events

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Negar Amiri

Events

Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.

Abhishek Yadav

Events

Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.

Jaskaran Bedi

Mentorship Program

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Inna Stetsiak

Mentorship Program

Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.

Derek Pettingale

Mentorship Lead

Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.

Nataraajan Arulolie

Mentorship Automation

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Sufyan Maan

mentorship

Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.

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Read our Code of Conduct and our Privacy Policy in the links below.