About Us

As Product Managers, Owners, Analysts, and Marketers, we all share a common pursuit: to create thoughtful products that solve customer problems. To do this effectively, we require a flexible and diverse set of skills along with a passion for learning. ProductBC aims to serve the local community by offering our members access to a variety of opportunities and content so we can learn and grow as product professionals.

Our vision is to create a globally recognized ecosystem of amazing product leaders.

3800 +

MEETUP
MEMBERS

400 +

paid members

10+

events a year

7+

years growing product leaders

Our Strategic Priorities

  1. Educate and continually increase the skill level of product professionals in BC.
  2. Cultivate community connections within product professionals and external groups.
  3. Advocate on behalf of product professionals and communicate the value of the product practice.

Our History

ProductBC was created to raise awareness and improve the quality of service delivered by Product Management and Product Marketing professionals in BC.

While the non-profit organization officially launched in December 2016, our origin dates back to ProductCamp Vancouver 2013. After attending the 1-day “Unconference”, our founding member John Schaub was inspired by the enthusiasm and devotion for Product Management in the community, recognizing an opportunity to serve them by holding regular events.

timeline

Leadership

Timothy Yeung

President

Timothy Yeung is a seasoned product management professional with a decade of professional experience in the digital space. He has extensive experience as a mentor, at organizations such as TELUS, ProductBC, and Sauder School of Business.

Tamara Grominsky

VICE PRESIDENT

Tamara Grominsky is a product marketing and growth leader who builds teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies. She helps companies unlock their growth potential by identifying their winning segments, pricing model and product strategy. Tamara is currently the VP of Strategic Growth at Unbounce.

Prashanth Mahadeva

SECRETARY

Prashanth has been a product manager for 6+ years, helping growth-stage (<300 people) tech-enabled companies scale their products and product teams, i.e., “build the thing that builds things”. He has held product and leadership roles at Article.com, BuildDirect, Razorpay (India’s Stripe), and enParadigm.

Jeanine Longley

TREASURER

Jeanine is an eco-activist and product leader whose work focuses on changing our building stock from a mysterious but significant energy drain into a data landscape. Jeanine has been an engaged member of the ProductBC community for the last 3 years, has participated in the mentorship program, and has gone on countless cups of coffee with fabulous product managers and product managers to be.

Paul Save

BOARD MEMBER

Paul is a seasoned Data & Analytics Product Lead and brings 10+ years of board experience to ProductBC. He enjoys staying current on new machine learning models and is a big foodie.

Brenda Shu-Hawley

Board Member

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Britt Skolovy

BOARD MEMBER

Britt is currently the Chief Growth Officer at Kinzoo, an early-stage tech startup where my role includes building out our Product Management and Product Marketing strategy to deliver against our vision. Previously, she has held diverse roles driving commerce and consumer products for Aritzia, Kit & Ace, and TELUS.

Christopher Edwards

BOARD MEMBER

Chris has excelled as a development manager, agile coach, program manager, project manager, and product manager on highly skilled software teams for 7 years. He has held management and leadership positions for over 15 years. Chris loves people and learning about complex problems, then coordinating team-collaboration into great solutions.

Nicole Tai

BOARD MEMBER

Nicole is a seasoned digital product professional who is passionate about team communication, user experience, and understanding the influences of the surrounding systems. She brings over 10 years of experience in both in-house and digital product agencies where she helped form delivery teams and operational processes.

Ross Haleliuk

BOARD MEMBER

Ross is a digital products enthusiast with 7+ years of experience delivering successful products, building businesses and launching impactful community initiatives. Having started his product journey as a co-founder of a profitable educational technology company back in Europe, in 2014 Ross moved to Vancouver. Ross is currently a Product Manager at Lendesk.

Scott Baldwin

BOARD MEMBER

Scott is a product management leader and a long-time member of the Vancouver product community with a deep interest in helping others find their opportunity in product management. He’s currently at productboard leading their product excellence practice and previously led teams at Thinkific, Finning Digital, Central 1 Credit Union, Inovera Solutions, and Blue Zone Entertainment.

Volunteer Team

Peter-photo

Peter Nguyen

Product Manager - Website

Peter is a business and technology professional with over 5 years’ of experience in leveraging vast amounts of data to plan and execute large scale projects. In his free time, he enjoys designing and coding cross-platform mobile apps.

Eva-profile-pic

Eva Li

Product Manager - Marketing

Eva is a Product Manager with professional UX design and entrepreneurial experience. She co-founded a startup and freelance design agency, as well as building products from scratch.

Camille Paterno

Content Manager & strategist

Camille is a Customer Support Professional skilled in providing top-notch customer experience to businesses for their products and services. Her passions include personal growth, learning new things, and empowering people.

Estella Li

Product Manager - MarTech & Analytics

Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.

Kelly Gill

Events

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Negar Amiri

Events

Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.

Abhishek Yadav

Events

Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.

Jaskaran Bedi

Mentorship Program

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Inna Stetsiak

Mentorship Program

Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.

Derek Pettingale

Mentorship Lead

Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.

Nataraajan Arulolie

Mentorship Automation

Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.

Sufyan Maan

mentorship

Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.

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Read our Code of Conduct and our Privacy Policy in the links below.

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