What is ProductBC?
As Product People, we all share a common pursuit: to create thoughtful products and services that add customer value. To do this effectively, we require a flexible and diverse set of skills along with a passion for learning. ProductBC is a non-profit organization that aims to serve the local community by offering our members access to events, mentorship opportunities, and content so they can learn and grow as product professionals.
3900 +
MEETUP
MEMBERS
400 +
paid members
10+
events a year
7+
years growing product leaders
Vision Statement
We are an engaged and diverse community of product professionals in BC coming together to inspire, challenge, and support each other.
Mission Statement
Our mission is to create collaborative, volunteer-driven communities where product professionals can learn and connect.
Value Statements
#Excellence
We build a community of greatness that helps people develop their craft at any stage in their career.
#Promote
We advocate for our people and our professions while creating opportunities for each other to succeed.
#Inclusive
We proactively remove systemic barriers to achieve justice and equity for all people.
#Community
We create a safe and supportive place to connect, share diverse perspectives, and build relationships that lead to professional growth.
Our History
ProductBC was created to raise awareness and improve the quality of service delivered by Product Management and Product Marketing professionals in BC.
While the non-profit organization officially launched in December 2016, our origin dates back to ProductCamp Vancouver 2013. After attending the 1-day “Unconference”, our founding member John Schaub was inspired by the enthusiasm and devotion for Product Management in the community, recognizing an opportunity to serve them by holding regular events.
Leadership
Duncan Schouten
(He/him)
PRESIDENT
Duncan is an experienced builder who arrived at product management from a career spanning UX design, front-end development, and professional musicianship.
His recent efforts have focused on fostering strong product practices and nurturing the cultures underpinning them. As Head of Product at Fig, he’s working to create a future where dietary restrictions are no barrier to finding food you love.
Duncan is deeply committed to helping PMs advance their careers and has served as a volunteer mentor in several ProductBC mentorship cohorts. Outside of work, you’ll often find him in the mountains doing something probably at least a little unsafe.
Andrina Kelly
(She/her)
Vice President
Andrina is currently the Director of Product Strategy for Data Platforms at Jamf – Jamf is a B2B SaaS for device management & security with a primary focus on Apple devices. She has had a varied career background with everything from IT administration, DevOps, Professional Services and User Experience. Andrina has been fortunate enough to work on some exciting projects over the years, but is always eager to learn more and collaborate with others in the industry. She has a deep passion for leadership and growth – her roles have involved fostering new teams, establishing career growth for team members and being an accomplice for under-represented individuals in tech. In her free time, Andrina is an avid road cyclist, loves to travel, try new restaurants and most recently has been studying and learning more about wine. She has lived in 3 countries, but keeps coming back to Canada.
Ryan Fetterly
(he/him)
Secretary
Ryan is a Product Leader, and part-time Product Management Instructor at Brainstation. His 7+ years of product experience includes multiple industries from Solar Microgrids to eCommerce and FinTech. Entering product from business development, he brings a strong P&L orientation to product with a keen interest in pricing and willingness to pay. His hobbies include running and swimming around Victoria, where he’s based with his young family. He’s keen to build out remote members of ProductBC, located outside of the lower mainland.
Vishal Soni
(he/him)
Treasurer
Vishal is a seasoned product professional with an entrepreneurial spirit & a strong history of orchestrating large-scale digital initiatives. He has led various product and cross functional teams in ambiguous environments, gaining in depth experience in building a product & product teams from the ground up and managing early-stage product development. Vishal has 11+ years of global product management experience spanning India, Singapore and Canada, working on various roles across large institutions like Citibank, Prudential Insurance, Amazon to growth startups like Clariti.
Vishal’s domain expertise spans Fintech, Insurtech, Retail and Ecommerce. For his current stint, Vishal is working with Lululemon with their Cloud Infrastructure team.
Vishal is extremely passionate for creating user centric solutions and constant learning and advocates human-centered design thinking as the trigger for innovation and the opportunity for re-thinking how things are done.
Mike Trujillo
(he/him)
board member
Mike is an adept Product Management specialist skilled in guiding teams and companies through transitions, boasting a successful record in complex project management. With a background spanning semiconductors to telecommunications and software, he is an early adopter of Agile and Product Management practices. Recognized for his excellent communication, Mike is a passionate product advocate and dynamic public speaker. His volunteer work focuses on mentoring and community-building, notably mentoring over 100 scouts towards Eagle Scout rank and contributing to ProductCamp Austin as a board member, speaker, and operational enhancer. Currently, Mike leads a cohort with Product Job Club, dedicated to helping individuals secure their first Product role and advance their careers. His journey showcases adaptability, leadership, and a commitment to fostering growth and success.
Pam Hernandez
(she/her)
BOARD MEMBER
Pam is a Mexican-born Vancouverite, recently back from a 4-year London U.K. chapter which included joining Ticketmaster’s massive tech team as well as lead Product at two scrappy startups. As evidenced by 2016 Alumni Impact Award by her alma mater, Simon Fraser University, Pam has been an advocate of high-impact volunteerism from the moment she started at TELUS a decade ago, focused on fostering Diversity of Thought before the term was in our zeitgeist. She has used “Dora the Explorer” as her avatar from the start!
Yuting Chu
(he/him)
board member
Yuting Chu has 5 years of experience in Product Management and an MBA from the Schulich School of Business at York University.
Yuting’s diverse product management experiences spans startups, enterprise, government, non-profit, and agency environments. Before entering the field of product management, Yuting worked in government where he gained first-hand experience grappling with complex problems at the societal level. It was there that he discovered co-creation as the critical tool in tackling uncertainty and ambiguity and as the tool to bridging differences and disagreements.
As a co-owner in his family’s retail business, Yuting learned many lessons in the ups and downs of entrepreneurship. It was these experiences in entrepreneurship that opened his eyes to the power of discovery, design, user research, and being bold.
He can often be found loitering in cozy coffee shops or neon-lit 24-hour diners.
Volunteer Team
Peter Nguyen
Product Manager - Website
Peter is a business and technology professional with over 5 years’ of experience in leveraging vast amounts of data to plan and execute large scale projects. In his free time, he enjoys designing and coding cross-platform mobile apps.
Eva Li
Product Manager - Marketing
Eva is a Product Manager with professional UX design and entrepreneurial experience. She co-founded a startup and freelance design agency, as well as building products from scratch.
Camille Paterno
Content Manager & strategist
Camille is a Customer Support Professional skilled in providing top-notch customer experience to businesses for their products and services. Her passions include personal growth, learning new things, and empowering people.
Estella Li
Product Manager - MarTech & Analytics
Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.
Kelly Gill
Events
Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.
Negar Amiri
Events
Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.
Abhishek Yadav
Events
Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.
Jaskaran Bedi
Mentorship Program
Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.
Inna Stetsiak
Mentorship Program
Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.
Derek Pettingale
Mentorship Lead
Eric has been involved in technology since the 90’s with a focus in e-commerce. His current Product focus is on transforming the practice of law. His biggest passion though is people – growing and developing the next generation of leaders.
Nataraajan Arulolie
Mentorship Automation
Brenda is an experienced product and project manager who is passionate about innovation. She has been inspiring and implementing unique solutions in diverse businesses, B2C, B2B, and technology, always with a focus on growth and excellence.
Sufyan Maan
mentorship
Andrea is the Director of Product at Moz. Andrea is a natural leader and enthusiastic product advocate with over 15 years of experience dreaming, planning, building, delivering and support great software.
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