What is ProductBC?
As Product People, we all share a common pursuit: to create thoughtful products and services that add customer value. To do this effectively, we require a flexible and diverse set of skills along with a passion for learning. ProductBC is a non-profit organization that aims to serve the local community by offering our members access to events, mentorship opportunities, and content so they can learn and grow as product professionals.
3900 +
MEETUP
MEMBERS
400 +
paid members
10+
events a year
7+
years growing product leaders
Vision Statement
We are an engaged and diverse community of product professionals in BC coming together to inspire, challenge, and support each other.
Mission Statement
Our mission is to create collaborative, volunteer-driven communities where product professionals can learn and connect.
Value Statements
#Excellence
We build a community of greatness that helps people develop their craft at any stage in their career.
#Promote
We advocate for our people and our professions while creating opportunities for each other to succeed.
#Inclusive
We proactively remove systemic barriers to achieve justice and equity for all people.
#Community
We create a safe and supportive place to connect, share diverse perspectives, and build relationships that lead to professional growth.
Our History
ProductBC was created to raise awareness and improve the quality of service delivered by Product Management and Product Marketing professionals in BC.
While the non-profit organization officially launched in December 2016, our origin dates back to ProductCamp Vancouver 2013. After attending the 1-day “Unconference”, our founding member John Schaub was inspired by the enthusiasm and devotion for Product Management in the community, recognizing an opportunity to serve them by holding regular events.
Leadership
Laura Grieco
(she/her)
PRESIDENT
Laura is a fractional product lead with over 20 years leading cross-functional teams across digital, film, software, media, and the public sector. She helps purpose-led organizations build accessible, user-centred platforms, and is known for bringing clarity to complex projects amidst change and uncertainty.
She was previously Director of Production at Denman Digital and spent nearly eight years at Corus Entertainment as Product Owner & Manager, Creative Services. Today she runs Laura Grieco Consulting and serves as Fractional Product Lead at TriLuna AI. Her project work includes My Refugee Claim, an Anthem Award-winning multilingual platform built with Kinbrace and UNHCR.
Laura is passionate about accessibility, mentorship, and building a product community where people learn from each other.
Alexandre Morin
(He/him)
Vice President
Alexandre is an AI-product builder and product management leader with a background in mobile device management and security. He builds enterprise tools with user experiences that change how people work, and is known for bringing local AI solutions to organizations that care about privacy and data sovereignty.
Ex-Apple, he was previously Product Management Lead at Mosyle and spent three years at Kandji as a Senior Product Manager. Today he runs Borealis, and works with Apple as an independent contractor on AI product building and local AI reference architecture. He recently relocated from San Francisco to Vancouver.
Alexandre is passionate about mentorship, helping the next generation of product people find their place as AI reshapes the profession.
Chang Han
(he/him)
Secretary
Chang is an Entrepreneur in Residence at entrepreneurship@UBC, working alongside other EiRs to support startups across every industry vertical at their earliest stages. He specializes in startups, investing, and intellectual property, with focus areas in agentic AI, legaltech, and HRtech.
He was a litigation attorney before moving in-house as corporate counsel specializing in intellectual property for a large international bank, and has served on the External Advisory Circle for InBC, the Province of B.C.’s $500 million strategic investment fund. Since 2023 he has been IP Executive in Residence for AccelerateIP at New Ventures BC, and he has been a Director at Minpraxis Solutions since 2020. He is also a faculty member at the British Columbia Institute of Technology, co-founder of a stealth-mode startup, and an active angel investor.
Chang loves startups and business, and believes he can make a difference by helping the brightest minds navigate tumultuous entrepreneurial waters to solve the hardest problems of our planet.
Yue Yuan
(She/her)
Treasurer
Yue is a Project Manager with a background in healthcare innovation, product management, and outpatient clinical operations. She builds and manages projects at the intersection of healthcare and product, holding an MPH alongside PMP and Professional Scrum Master I certifications.
She currently serves as Product Manager at Hai Tea Beverages. She previously spent two years as Project Manager at BC Children’s Hospital in Vancouver, and earlier led projects at Providence Health Care and coordinated national road safety surveillance research at the University of British Columbia.
She stays engaged with the product community through continued learning, including recent certifications in Agile and AI-driven product work.
Jackie Ho
(he/him)
Marketing Officer
Jackie Ho is a Creative Technologist and product leader based in Vancouver, BC, with 10+ years of experience across the medical, automotive, and hospitality industries. He is known for his rare ability to move fluidly between product strategy, UX design, engineering, and growth marketing — not just conceptualizing ideas, but designing interfaces, writing code, and shipping products end-to-end.
Jackie has led digital transformation initiatives, built AI-powered platforms, and delivered growth marketing programs that have measurably moved the needle. A highly empathetic leader and catalyst for cross-functional teams, he believes great products are born at the intersection of clarity, craft, and execution.
As Chair of Events & Marketing at ProductBC, Jackie is on a mission to bring innovative, hands-on workshops and events to help product professionals navigate and lead through the age of AI.
Aleks Pamir
(he/him)
Technology & Infrastructure Officer
Aleks is a former software developer who moved through several different roles and organizations building up varied product and management experiences over his career. He is currently with First Advantage as a Senior Director of Product, responsible for the Global Integrations Platform. He has built products and services for Canada, US and global audiences, working for organizations serving almost all countries in the world. His expertise has mostly been focused in Enterprise B2B and his industry and domain experience covers most major Business Verticals.
Aleks values the importance of community and communication and believes Product BC to be the best place for Product people in BC to improve their craft by supporting and learning from each other.
Allison Lee
(she/her)
Community engagement Officer
Allison is a project manager who operates with a product mindset, driving digital transformation in environments where change doesn’t come easily. She brings that same training to community work, treating engagement as something to be built, measured, and improved.
At ProductBC’s first Build-a-Thon, she and her team took EasyQueue from discovery interviews to a live pitch and earned runner-up honors. What stayed with her wasn’t the placement, but watching people who arrived alone leave as friends. That experience convinced her ProductBC could be a home for product managers, from newcomers finding their way in to seasoned PMs looking to level up.
Community building has never felt like work to her; it’s where she comes alive, and she’s glad to bring that energy to the board.
Colleen Knuff
(she/her)
professional development officer
Colleen is CEO and Principal Consultant at Visionary Vectors Consulting, and she works with small tech startups who need help finding their product strategy and north star. She also works with them to establish new product teams who start with AI tools to amplify their contributions and accelerate their time from ideas to delivery.
Colleen was previously, VP of Product at Wolters Kluwer where she had a broad span of product experience in progressing from a Sr. Product Manager to VP, evolving on-premise products to SaaS solutions, globally expanding product/market fit and managing large product portfolios through the full life cycle.
Her life-long passion for continuous learning has allowed a steady transition into new roles and new skills. She is excited to be a part of ProductBC’s executive team as Professional Development Officer to help other product managers in their journeys.
Akash Aggarwal
(he/him)
partnerships & Sponsorships Officer
Akash is a product leader with 8+ years of experience building and scaling enterprise platforms, AI-powered products, and B2B SaaS solutions across mining, hospitality, real estate, and technology. He is known for building custom AI agents, fraud detection systems, and LLM-powered workflows live in production.
He currently serves as Product Evangelist at LandSure Systems Ltd., a role he has held since November 2023. Prior to that, he was Senior Technical Product Owner at Ritchie Bros. and Product Manager at Teck Resources Limited, where he led product initiatives generating $2 million each in annual revenue. He holds an MBA from the Beedie School of Business at Simon Fraser University.
He values clarity as a competitive advantage and building environments where people feel safe to challenge ideas, qualities he brings to growing ProductBC’s partnerships.
We conduct our activities with respect to our community
Read our Code of Conduct and our Privacy Policy in the links below.