

Growing amazing product leaders.
About ProductBC
ProductBC is a non-profit association supporting the professional growth of our members across British Columbia. We provide members with an opportunity to connect with and learn from experts in the field of Product Management and Product Marketing. We offer a range of services that benefit our members, regardless of the stage of their career.
Latest Blog Posts
Sauder Professor Tim Silk on Disruptive Innovation
Disruptive Innovation When looking back on a major business collapse caused by industry disruption, a commonly used phrase to justify missteps by leadership of the disrupted company is that “hindsight is always 20/20”, opposed to foresight which is [...]
Falling In Love With the Problem and Not the Solution
Fall in love with the problem, not the solution. In May 2017, I was at a product talk and the following was said: Fall in love with the problem, not the solution. That quote has stuck with me [...]
You Can Build It But They May Not Come
Photo by Michał Parzuchowski on Unsplash. Article originally published on Medium. You Can Build It But They May Not Come Quit job. Move country. Manage first product. Build what was asked for. No one buys it. Get laid [...]