20 $
Ticket Price
1 +
Local & International Speakers
Up to 1
In-Person Attendees
1
Amazing After-Party

Shape. Build. Connect.

We are excited to announce the first-ever ProductBC conference right here in beautiful downtown Vancouver at the UBC Robson Square campus! This conference is an amazing opportunity to network with other local product professionals and to attend talks and fireside chats from local and international product leaders across a variety of product disciplines.

This conference theme looks to expand your knowledge of the Product Management craft by including thought leaders across Product Management, Product Growth, Product Marketing, and Product Operations.

A big thank you to our educational partner, UBC Continuing Business Studies, for their sponsorship in providing the venue. We are working together towards furthering product excellence in BC.

Conference Schedule

Doors to the venue (UBC Robson Square) will open at 8am. Please come to the front desk to check-in and receive your lanyard, conference ID tag, and some small swag options. We’re happy to answer any questions you have as well.

Come join our conference opener with a short into from some of the ProductBC board and volunteers:

  • What is ProductBC?
  • ProductBC History
  • Why are we holding a conference?
  • Different disciplines of product
  • Why Vancouver is a great place for product professionals
  • Agenda
  • Housekeeping

Blake has over 10 years of experience as a Product Leader and has recently pivoted from Product Management to Product Ops after starting at Thinkific to focus on amplifying and empowering product teams through the development of best practices, x-functional alignment, communications, insights, and improved tooling.

Previously, Blake worked at organizations such as Rise People and Vancity Credit Union.

Yvonne Chow is currently the director of product marketing at BenchSci, empowering scientists with the world’s most advanced biomedical artificial intelligence. With over 14 years of experience in product marketing, she has built and led high-performing marketing departments and product marketing teams at companies like Certn and Hootsuite. Before her Canadian journey, Yvonne was based in the Asia Pacific region, with roles at LinkedIn as well as Malaysia’s and Singapore’s largest telecommunications companies.

Breezy has tons of hands-on experience at multiple hyper-growth software companies, including currently as Head of Growth at Correlated. She’s always bringing new ideas for data-driven strategies and product-led initiatives with the motto “work smarter, not harder”.

Jean-Paul has found a passion for the startup world and product marketing over the past 5 years. He started off in product management with Yamaha Motors but truly found his rhythm while at Augury, a once small startup that has recently reached the unicorn status. Prior to his current role, he was Director of Product Marketing at Wix and now leads product marketing at MakerSights, a startup helping retail brands reach the Voice of the Consumer. 

We’ll have some basic snacks and refreshments put out for attendees. Otherwise, feel free to take this time to mingle or grab food nearby.

Kyle is an Operating Partner at OpenView, the expansion stage VC. He leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. Kyle specializes in product-led growth (PLG), pricing & packaging strategy, and SaaS benchmarks. Stay up to date on his insights by following Kyle on LinkedIn or subscribing to his newsletter, Growth Unhinged.

Partho brings over a decade of experience in B2B SaaS, MarTech, & eCommerce, and typically oversees product management, product growth, and product marketing. He has led the charge in numerous product transformations at hyper-growth start-ups such as Unbounce, Bananatag, PNI Digital Media & MEC eCommerce. In the past decade, he has helped 3 companies go through acquisition/IPO and is currently a Sr. Director of Product Growth at Hootsuite focusing on transforming the organisation from being sales-led to product-led.

Come join us for a panel discussion on what it’s like working in these product specializations at companies in Vancouver.

Moderator/Host: Timothy Y.

  • Growth Panelist: Partho G.
  • Marketing Panelist: Yvonne C.
  • Ops Panelist: Blake F.

Take your choice of two mini sessions happening in parallel at the same time!

  • Mini session 1: Breaking into a Product Career (Timothy, Ti, Malinda, Kevin, Saurabh)
    •  
  • Mini session 2: Product Innovation (Laura Silvester and Ekta Sinha)

As Hootsuite’s CPO, Natalia is responsible for the company’s strategic product direction, product management, and product design. She excels at fostering a culture that encourages experimentation and creativity while staying focused on the company’s vision. She has over 15 years of product and technology experience, previously as CPO of Mailchimp, and before that, she spent almost a decade at Bloomingdales working her way up to vice president of product management and e-commerce operations.

Eric is a veteran Product leader focused on e-commerce and SMB B2B SaaS. He is hyper focused on customer obsession, people development and operational excellence as the path to building successful products. Eric is currently leading Product Management at Article, one of Canada’s fastest growing companies which delivers original modern furniture directly to consumers.

Join us for the final thoughts and closing of this ProductBC Conference before we break for the After-Party.

Stick around for the after-party, still on-site at UBC Robson Square. We have drink tickets and snacks available for you.

Come socialize, feel free to ask questions, and share your thoughts on how we can empower our local product community.

Thanks for joining us!

Learn From The Best

Meet The Speakers

Natalia Williams

Chief Product Officer @ Hootsuite & Former CPO @ Mailchimp
As Hootsuite’s CPO, Natalia is responsible for the company’s strategic product direction, product management, and product design. She excels at fostering a culture that encourages experimentation and creativity while staying focused on the company’s vision. She has over 15 years of product and technology experience, previously as CPO of Mailchimp, and before that, she spent almost a decade at Bloomingdales working her way up to vice president of product management and e-commerce operations.

Eric Bin

Director of Product @ Article
Eric is a veteran Product leader focused on e-commerce and SMB B2B SaaS. He is hyper focused on customer obsession, people development and operational excellence as the path to building successful products. Eric is currently leading Product Management at Article, one of Canada's fastest growing companies which delivers original modern furniture directly to consumers.

Breezy Beaumont

Head of Growth @ Correlated
Breezy has tons of hands-on experience at multiple hyper-growth software companies, including currently as Head of Growth at Correlated. She’s always bringing new ideas for data-driven strategies and product-led initiatives with the motto “work smarter, not harder”.

Kyle Poyar

Partner, Expansion Platform @ Openview
Kyle is an Operating Partner at OpenView, the expansion stage VC. He leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. Kyle specializes in product-led growth (PLG), pricing & packaging strategy, and SaaS benchmarks. Stay up to date on his insights by following Kyle on LinkedIn or subscribing to his newsletter, Growth Unhinged.

Yvonne Chow

Director of Product Marketing @ BenchSci
Yvonne Chow is currently the director of product marketing at BenchSci, empowering scientists with the world's most advanced biomedical artificial intelligence. With over 14 years of experience in product marketing, she has built and led high-performing marketing departments and product marketing teams at companies like Certn and Hootsuite. Before her Canadian journey, Yvonne was based in the Asia Pacific region, with roles at LinkedIn as well as Malaysia's and Singapore's largest telecommunications companies.

JP Weaver

Director of Product Marketing @ MakerSights
Jean-Paul has found a passion for the startup world and product marketing over the past 5 years. He started off in product management with Yamaha Motors but truly found his rhythm while at Augury, a once small startup that has recently reached the unicorn status. Prior to his current role, he was Director of Product Marketing at Wix and now leads product marketing at MakerSights, a startup helping retail brands reach the Voice of the Consumer.

Partho Ghosh

Sr. Director, Product Growth @ Hootsuite
Partho brings over a decade of experience in B2B SaaS, MarTech, & eCommerce, and typically oversees product management, product growth, and product marketing. He has led the charge in numerous product transformations at hyper-growth start-ups such as Unbounce, Bananatag, PNI Digital Media & MEC eCommerce. In the past decade, he has helped 3 companies go through acquisition/IPO and is currently a Sr. Director of Product Growth at Hootsuite focusing on transforming the organisation from being sales-led to product-led.

Blake Fisher

Product Operations Manager @ Thinkific
Blake has over 10 years of experience as a Product Leader and has recently pivoted from Product Management to Product Ops after starting at Thinkific to focus on amplifying and empowering product teams through the development of best practices, x-functional alignment, communications, insights, and improved tooling. Previously, Blake worked at organizations such as Rise People and Vancity Credit Union.

ProductBC Conference Tickets

Tickets are officially sold-out!
$30
$ 20 For ProductBC Members
  • Access to the Conference Talks (in-person only)
  • Networking with the local Vancouver Product Community
  • ProductBC Event Swag Package
  • Lunch & Refreshments (throughout the day)
  • Drink Tickets for the Afterparty
  • $10 Discount for ProductBC Members

Thank you to our Sponsor

We want to take this moment to say a special thank you to our partner, UBC Sauder Continuing Business Studies, for helping us host this year’s conference at UBC Robson.

UBC Sauder Continuing Business Studies has enabled professionals to pivot and explore new career opportunities by offering industry expert led courses and certificate programs across various business disciplines (such as Project Management, Business Analysis, and Change Management).

If you’re interested in a Product education path, UBC Sauder Continuing Business Studies is holding a webinar on Tues, Jun 28th on “Product Management Careers:
Driving the Scalability and Future of Business”.

Please consider attending at the link below.